AF Selection Ltd

Inbound Marketing Manager

Location
Manchester, Greater Manchester, England
Salary
£35000 - £40000 per annum
Posted
04 Jan 2021
Closes
01 Feb 2021
Ref
2402
Marketing Disciplines
CRM, Marketing
Industry Sector
Professional Services
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Brief Overview


This is an opportunity for a CRM focused, Inbound Marketing Manager to join an investment company which focuses on venture capital and private equity investments in entertainment, manufacturing, engineering, life sciences, and technology sectors. They have a rich history of prestige and success, coupled with a first-rate record of staff retention and development and this is a key role within their evolving marketing team.


The role

You will be joining at a great time in their history, having completed numerous successful projects, bringing them ever closer to achieving their aims and objectives and making them a key player in their respective field. The marketing team has been growing and this a fundamental role which will add value to its future development.


Working with the wider marketing team, you will be responsible for developing, optimising and implementing their inbound marketing funnel. This will include management of customer journeys within Hubspot, creating campaigns and workflows that support them from contact to acquisition to retention. You will use marketing automation tools to create, test and optimise campaigns across emails, landing pages, nurturing and reporting.


You will also build out optimise their marketing automation (email) and lead nurturing processes via other channels such as social and content. This will also include managing key conversion points in the marketing funnel, including landing pages, website calls-to-action and lead-generating forms. Naturally, you will build a strategy for building a higher conversion of quality leads and oversee the future development of CRM, target audience research and intelligence gathering.


What we're looking for


A data-driven and experienced Hubspot focused marketer that ideally has experience of working in the financial services or tech based sectors. You will need an excellent understanding of lead generation and customer acquisition as well as CRM, email marketing and marketing automation systems, inbound marketing, A/B testing & web analytics.


A track record of demonstrable results through testing and deploying effective email campaigns across different channels, as well as a high level of proficiency in setting up marketing automation and email systems (e.g. HubSpot) and integrating those systems with other technologies. Experience with the following is essential; Adobe, GoogleAnalytics, GoogleAdWords, Google Tag Manager and Google Search Console.


Working knowledge of at least one paid marketing channel (search, retargeting, social network advertising) and content distribution and placement networks like Google audience network, coupled with strong analytical skills and experience with reporting and data analysis.


What's on offer


A salary of up to £40,000 plus a superb array of benefits spanning 25 days holiday, pension, life assurance & the chance to work for a company which is performing extremely well & untouched by these difficult times. The people want you to succeed & this role will be your own, for now & the foreseeable future.

Please send your CV via the link below or better still, call Simon on 0161 425 7352 for an informal discussion about the culture and nature of this organisation.

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