AF Selection Ltd

Content and Outreach Manager

Greater Manchester
£25000 - £32000 per annum
09 Oct 2019
06 Nov 2019
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Content Manager

A brand new role has just landed, and it's with a trailblazer of a company that is very much marketing-led and one of the reasons why they're looking to expand their marketing team even further and hire a Content and Outreach Manager.

The role

When you hear insurance, you may be guilty of thinking that the subject matter is a bit dry - but, these guys aren't like that at all! They take a fresh approach to the market and prefer to focus on the subjects they insure, rather than the insurance itself. And the products they insure vary enormously. Over the past few years, they grown significantly and organically, expanding the marketing team of 3 to 19. They have also recently taken the plunge and decided to take all digital in-house, hence why they're looking to hire a Content and Outreach Manager. That's hopefully where you step in!

In may seem obvious, but content is at the heart of this role, and you'll take responsibility for developing and delivering the outreach and content marketing strategy, with the overall aim being to drive SEO performance, increase online visibility, and drive traffic. The role sits between the SEO and PR departments, and you'll be working with both deliver SEO focused creative campaigns, manage social media output, build media and influencer relationships to generate coverage and links, and create performance reports. Of course, you'll also be continually making sure that your efforts align nicely with the overall marketing and SEO strategy.

What we're looking for

We're looking for someone who has gained similar experience to that which is mentioned above. Perhaps you're already in content marketing, perhaps you've gained experience in a more overall digital role, or perhaps you're in a PR role but now want to focus more on the content side of things, either way, if you're confident with content marketing, SEO, outreach, and communications, then we'd be keen to hear from you. What is most important is your command of the English language, it's got to be top-notch (please don't judge our job ad too harshly), and you'll need to have experience in building lasting relationships with journalists, influencers, and bloggers, as well as experience of managing social media accounts, and analytics. Personality-wise, you'll need to take the same fresh-approach as the company does, not afraid to ask questions, pitch ideas, and pick up the phone. Also, if you strive for continuous improvement, then that's a good sign.

What's on offer?

Salary on offer is between £25,000 - £32,000, and don't forget that you'll be joining a company that has a proven history of rewarding and enhancing the careers of passionate marketers who are not afraid to promote and develop from within and are able to provide you with a clear career path. Benefits-wise, they offer a good range of them - 25 days holiday, flexible working hours, free lunches, and casual dress code - the list goes on as well!

To apply, send your CV across to us via the link or get in touch with Debra for a more in-depth chat about the culture and nature of the role.

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