Kreston International

Strategic Marketing Director

Website
Location
Flexible working from home, London Area
Salary
£65k + pension
Posted
09 Nov 2018
Closes
07 Dec 2018
Marketing Disciplines
Digital / Online Marketing, Marketing
Contract Type
Permanent
Work Experience Level
Director, Head of
Agency-side or Client-side
Client Side

The role
A senior role responsible for the network’s marcoms strategy and implementation. This is a new position reporting to the CEO. The central office is a small team of 7 people, with the flexibility to work from home. The role is a diverse, with never-ending possibilities to deliver further strategic marcoms and business development initiatives. The key aspects of the role include:

  • Develop the brand to the next level with a focus on “Global Adviser to the SME”.
  • Content marketing to internal (members) and external (member firms’ potential clients and stakeholders) audiences. Develop strategic marcoms plans, with the ability to manage outsourced implementation.
  • Design, implement and launch new collaborative communication platforms e.g. intranet and public website.
  • Business development – identify client/service areas around which members can collaborate to win more business.  Provide the drive to launch and manage these collaborative groups.
  • Responsibility for one full-time member (social media) of staff and outsourced support.
     

The candidate

  • Experienced operating globally
  • Ability to work from home, without supervision
  • Ready access to London
  • Available for international travel 2-3 times a year
  • Relevant academic discipline and senior level relevant experience
  • Excellent communication and presentation skills
  • Sociable, responsible, approachable, calm, friendly with a well-presented professional demeanour
  • Confident, but diplomatic
  • Pro-active, highly driven, with “take-charge” approach
  • Commercially focused
  • Integrated strategic marketing experience, including social media
  • Experience working in professional services (ideal, not essential)
  • Language skills (ideal, not essential)
     

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