Intelligent People Ltd

CRM Manager

England, London
£40000 - £50000 per annum + Benefits
12 Jun 2018
10 Jul 2018
Marketing Disciplines
Industry Sector
Professional Services
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
CRM Manager
Global CRM Manager / Customer Marketing Manager / Customer Retention Marketing Manager needed by a highly successful global fintech business, working across multiple markets including London, New York and Europe. Using crowdfunding concepts, they make investment opportunities straightforward and accessible to all types of investors. This role involves working closely with the Exec team to build out the CRM and retention capability to drive engagement and retention.

Global CRM Manager / Customer Marketing Manager / Customer Retention Marketing Manager will:
*Meet or exceed monthly ROI targets through constant campaign improvement and multi-channel optimisation
*Build email campaigns using campaign tools, including data selection, with continuous evaluation and optimisation
*Manage agencies and suppliers on a day-to-day basis to ensure on-time and on-budget delivery against targets
*Weekly reporting of campaign effectiveness against budgets and targets
*Identify, test and scale new opportunities for growth through a clear analysis of client behaviour and engagement
*Work closely with colleagues across the business to refine customer targeting and segmentation and deliver insight on customer behaviour
*Drive efficiency and productivity across all digital channels
*The ideal candidate will have a hands-on approach to digital and in particular plenty of experience creating and managing eCRM campaigns. You will be a team player who has extensive experience in multi-channel marketing and must have the ability to take the lead on marketing campaigns while keeping the customer at the heart of business endeavours.

Global CRM Manager / Customer Marketing Manager / Customer Retention Marketing Manager must:
*Strong CRM experience (Email marketing, Marketing Automation, Lifecycle Marketing), with a mass consumer digital environment, such as eCommerce, media, Travel, Holidays, retail, airlines, marketplaces, classifieds, etc
*Demonstrable effectiveness in implementing and managing segmented digital campaigns across a range of channels
*Highly skilled at email campaign production, sends and evaluation using third party tools (MS Dynamics, ClickDimensions experience ideal)
*Proven experience managing sophisticated CRM and paid-for media suppliers
*Detail focused, analytical and highly data-literate
*Have an excellent understanding of digital communications planning in order to drive the right creative messaging for each customer group
*Experience with High Net Worth individuals (Preferred but not necessary)

Intelligent People is a specialist Global CRM Manager / Customer Marketing Manager / Customer Retention Marketing Manager recruitment agency.

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