Law Business Research

Product Marketing Coordinator

£27,000 - £30,000 DOE + attractive benefit package
10 May 2017
07 Jun 2017
Industry Sector
Legal, Professional Services
Contract Type
Work Experience Level
Executive, Manager
Agency-side or Client-side
Client Side

Law Business Research Ltd (LBR) is an established news service and publishing house based in London providing news, analysis and research tools for the global legal community. We pride ourselves in providing unique information for our subscribers who are drawn from over 100 countries around the world.

This is an exciting opportunity for a proactive, enthusiastic and creative candidate to take responsibility for the marketing, sales and customer engagement activities of one our most established products (Global Competition Review). International travel opportunities are offered alongside a friendly, dynamic and supportive working environment.

Your role:

  • Keeping the Subscriptions Manager, Publisher and Acquisitions Manager apprised of market feedback and client and competitor changes, maintaining an up to date competitor analysis guide
  • Ad hoc market research activities 
  • Use of Google Analytics to provide monthly analyses
  • Monthly analysis of lead sources and their conversion
  • Managing the customer service experience of subscribers
  • Effectively promoting key service improvements and new editorial content
  • Creating and executing a thoughtful tactical marketing plan
  • Developing media partnerships with external organisations to promote the product to a wide audience
  • Providing the sales team with clear product guides including demonstrations of market persona needs, value propositions and sales copy
  • Managing daily social media communications to drive followers, engagement and new leads
  • Producing go-to market communication plans, in collaboration with the Subscriptions Manager, for product enhancements
  • Collaborating with internal stakeholders to co-ordinate new website improvements in order to enhance user experience and meet business objectives
  • Providing a first point-of-contact for product stakeholders on website issues, communicating agendas and decisions as well as managing enhancement and new feature requests
  • Managing the execution of the brand’s customer engagement plan to drive usage in order to achieve annual renewal rates
  • Managing and executing the annual renewal process to meet volume targets, ensuring all communications are sent on time
  • Provide accurate weekly progress reports for renewals
  • Recognising opportunities to upgrade accounts to the “premium” level, using persuasive communications and negotiation techniques to meet annual upgrade targets


  • 2-3 years’ experience in a professional marketing role, ideally in B2B
  • 2:2 degree or higher
  • Experience using Google Analytics
  • Excellent communication skills
  • Ideally have some renewals experience
  • Confident customer service skills
  • Able to run a product launch

Please apply by sending a cover letter explaining why you are suitable for this role, in addition to your CV.

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