The Lowdown On Marketing In Recruitment In 2018
Oh, #EdgeRecruit how we do love you. Every year this marketing in recruitment event smashes it out the park and this year's highly anticipated event was no exception. Held at Club Tropicana, On The Edge Events brought a touch of summer sun and the sweet taste of fruity cocktails to a very blustery (and not to mention FREEZING) day in the West End. Complete with beach balls, lei's and Simon Lewis in his best Baywatch get-up, the bar was set high from the start and what a treat it was. We wanted to bring you some of the top takeaways from the day so here it is, #EdgeRecruit in tweets:
If you like Pina Coladas πΉ #EdgeRecruit #CantWait See you all there for a fab day π΄πππππΈ #marketing #London #ClubTropicana #marketingevents #TeamPIE #PIEmarketing pic.twitter.com/NWL1DEJeGT
β PIE Recruitment (@pierecruitment) March 7, 2018
Headline sponsor today @OnTheEdgeLive #edgerecruit Megan loves balls π pic.twitter.com/8UiH7uMkTk
β Broadbean EMEA (@BroadbeanEMEA) March 8, 2018
Oh now who on earth could this be?? #EdgeRecruit #Marketing @ontheedgelive https://t.co/ngRUqj9uPh pic.twitter.com/jqQWJZ8fCe
β Barclay Jones (@BarclayJones) March 8, 2018
Stephanie King, BlueSky PR
'How To Make Money From PR & Marketing'
"You need to sell your content. You need to establish how you can help the audience and make your press release stand out. How can you grab their attention? How does your content relate to them?" @stephbluesky @BlueSkyPR #EdgeRecruit
β On The Edge Digital (@OnTheEdgeLive) March 8, 2018
"A lot of the Monday morning Recruitment and marketing news is statistic driven" @stephbluesky @BlueSkyPR #EdgeRecruit pic.twitter.com/q3lPPlUNwA
β On The Edge Digital (@OnTheEdgeLive) March 8, 2018
To gain press coverage, "You need to be talking about pain points and what's happening in the marketplace. Not about you." @stephbluesky #EdgeRecruit @OnTheEdgeLive pic.twitter.com/sXn5ew5u7P
β Joseph Liu (@JosephPLiu) March 8, 2018
Andy Simpson, Hinterview
'5 Reasons Why Video Is Going To Change The World
"Video delivers millions of times more data than static." @andyhsimpson @hinterviewing #EdgeRecruit π pic.twitter.com/SjajUi7dsr
β OnlyMarketingJobs (@onlymarketing) March 8, 2018
"By the end of next year, 74% of ALL internet traffic will be video." (Wow.) #EdgeRecruit @andyhsimpson @hinterviewing
β On The Edge Digital (@OnTheEdgeLive) March 8, 2018
After watching the @hinterviewing talk about video at #EdgeRecruit I feel very proud that our marketing team at @evo_recruitment has an in-house videographer ππ₯
Video is the future of content marketing and recruitment! pic.twitter.com/ZFK4aSuzTb
β ΰ₯ R A C H E L ΰ₯ (@Rachel_Ayre) March 8, 2018
Richard Turner, Innovantage
'Data Analytics & The Rise of AI'
Big data is worthless without the ability to turn it into value, that's not easy but is possible @OnTheEdgeLive #edgerecruit
β ξξ² Sue ξ²ξ (@SueShoe22) March 8, 2018
There's an incredible amount of data available to businesses. But big data is useless without the ability to drive value out of it. Businesses need to adopt the right technology to manage it. #edgeRecruit
β Anna (@a_tuts) March 8, 2018
'Global #data production is growing at an astonishing pace' @innovantage on #analytics & #AI @OnTheEdgeLive #edgerecruit #marketing pic.twitter.com/oiiq7FQ6Rh
β Niomi Cowling (@NiomiCowling) March 8, 2018
Laura Gowthorpe, Broadbean
'Could This Be The Future For Our Candidates?'
Wow! Change could be coming! Kids now donβt want to work how WE WANT them to work! @innovantage great talk Richard!!! @OnTheEdgeLive #EdgeRecruit
β Alex Hammond (@alexthebean) March 8, 2018
@BroadbeanEMEA talk moves to smart speakers (Alexa, etc). 50% of all searches will be voice searches for 2020.
That has a massive impact for recruiters. How can people find your jobs if machines canβt articulate a search on your site??#EdgeRecruit
β ChrisHowardSEC (@ChrisHowardSEC) March 8, 2018
Very intriguing presentation @BroadbeanEMEA about how @amazon Alexa could play a role in the future of job candidate recruitment. #EdgeRecruit @OnTheEdgeLive pic.twitter.com/W2tEduka1P
β Joseph Liu (@JosephPLiu) March 8, 2018
Warren Davidson, 4MAT
'Embracing A Revolution In Digital Candidate Attraction'
Remember to measure every phase of the funnel:
- Attract
- Engage
- Convert
- Report @4MATcom #EdgeRecruit
β On The Edge Digital (@OnTheEdgeLive) March 8, 2018
Interesting point made by Warren - Google provides the best candidates.
Not LinkedIn? Not job boards. Nope. Google. And thatβs going to increase with Google for Jobs.
Definitely agree itβs a game changer.#EdgeRecruit
β ChrisHowardSEC (@ChrisHowardSEC) March 8, 2018
"Google For Jobs will be playing a much more prominent role in a candidate's recruitment journey." #EdgeRecruit @OnTheEdgeLive pic.twitter.com/SPNBkoHjbt
β Joseph Liu (@JosephPLiu) March 8, 2018
Richard Collins, ClickIQ
'Inbound Candidate Attraction In A Rapidly Changing Media Landscape'
'Recruitment media's evolution follows online media' @Click_IQ 's Richard Collins #edgerecruit #marketing #recruitment pic.twitter.com/KJa6SN49vn
β Niomi Cowling (@NiomiCowling) March 8, 2018
"51.8% of clicks are NOT from humans. You need to track bots, duplicates & verifiers/crawlers to avoid #clickfraud." - Richard Collins, @Click_IQ pic.twitter.com/fzsNS63Bcq
β On The Edge Digital (@OnTheEdgeLive) March 8, 2018
Lisa Jones, Barclay Jones
'Vanity vs. Sanity - KPIs That Really Matter In Recruitment Marketing'
Seeing some lollipop shaped positive reinforcement from @LisaMariJones π @BarclayJones #EdgeRecruit pic.twitter.com/x4Ekue4g9O
β On The Edge Digital (@OnTheEdgeLive) March 8, 2018
The difference between 'want' KPIs, and 'need' KPIs, courtesy of @BarclayJones #EdgeRecruit pic.twitter.com/clEecB8us0
β On The Edge Digital (@OnTheEdgeLive) March 8, 2018
'Like a date, #content has to be about the person you're talking to' @LisaMariJones #EdgeRecruit #marketing #recruitment pic.twitter.com/HC0oiSMqEr
β Niomi Cowling (@NiomiCowling) March 8, 2018
Tom Elgar, Passle
'Expert To Expert Marketing - Winning Business Through Expertise'
Successful thought leadership - relevant, current, provides insight, digestible, as well as being from a trusted source. Content delivered by somebody/something you trust, will have an 86% more chance of success.#EdgeRecruit
β ChrisHowardSEC (@ChrisHowardSEC) March 8, 2018
@TomElgar1 speaking about the virtuous circle connecting subject matter experts to the customer that matters @passle #EdgeRecruit pic.twitter.com/7m0zPjrmVq
β Emily Zhao (@em_zhao) March 8, 2018
Dan Connors, Applied Influence Group
'Influence - The Core Of Performance And Success'
Our final speaker of the day, @DanConnors16 from @AppliedIG talks to us about seriously high pressure situations of influence β‘οΈ #EdgeRecruit pic.twitter.com/LDSBuQjdHC
β On The Edge Digital (@OnTheEdgeLive) March 8, 2018
The slide of the day that looks most like the operational signs guide for a washing machine... #EdgeRecruit π pic.twitter.com/aO0ABdYQwt
β Steve Ward (@CloudNineRec) March 8, 2018
"Rapport is the closest thing that you can get to a truth serum, so if you can build a relationship with someone, you can learn what is important to them, which enables you to be a better marketer." π¨@DanConnors16 @AppliedIG #EdgeRecruit
β On The Edge Digital (@OnTheEdgeLive) March 8, 2018