5 Easy Steps Towards Attracting Talent Based On Culture
The working landscape is evolving at a rapid pace, and the future of work has never been a more exciting prospect (as well as terrifying.) It is becoming more important than ever to offer a working environment that fits seamlessly into the lives of your employees. Modern jobseekers look for so much more than a stable job with a good salary. It's all about embracing a flexible way of working, learning to trust two-ways and fostering a culture that people genuinely want to be a part of. Adapting how you attract and recruit is the first step in ensuring you're attracting the right people for your organisation. We've come up with 5 tips to help you transform your process:
Undertake A Process Analysis
Look at your current recruitment practices. Is your interviewing and on-boarding process attractive to potential hires or does it just look like a lot of effort? Put yourself in the shoes of a jobseeker. What do your adverts look like? Do you have a careers page? Is there plenty of information about the business? Does the offer look attractive? If it looks boring to you, it's going to look boring to a jobseeker. Look at your entire recruitment strategy and map out all of the different areas that need work. How do you reach candidates? Do you use social media effectively? What does your employer brand look like? Identify the weak spots and plan your turnaround from there. Candidate feedback can also be very helpful in establishing weak spots.
Think Outside The Box With Advertising
This is the first thing many candidates will see as an introduction to your organisation. Be as creative and inspiring as the parameters of your employer brand allow when it comes to your job adverts. Make sure you include all the necessary information you need but remember that you're trying to appeal here. When you read it back to yourself, you need to be thinking 'I want this job it sounds great'. If you don't feel compelled to say that then you need to adjust accordingly. Writing an advert doesn't need to be a chore. Enjoy it! Use videos if you have them (if you don't you should because videos are life right now.)
If you really want to overhaul your process to attract talent, you're going to have to get buy-in internally to eradicate any issues that are preventing you from making the most of your recruitment efforts. Do you have a strong marketing department that can assist on the employer branding front? Do you have a good digital team to help revamp the website? Utilise your people! Exploit what you've got. Get the rest of the business as passionate and excited about recruitment as you are. Easier said than done in some organisations but you don't know until you try.
Once you know what the end goal is, work backwards.
- What are you really trying to achieve?
- What kind of culture are you trying to build/already exists?
- What personality traits do your existing employees have in common?
- What was their reason for joining your business?
Discover the common, positive denominator among your staff and pluck branches from it.
Honesty Is The Best Policy
You've got to be true to the brand and culture of your business. Yes you could go wild in your advertising and shout about all the amazing socials you go on, the discount gym membership you offer, the free lunches and the beer fridge. If the reality of this is after work drinks once a year, the possibility of a discount gym membership, a couple of 2 week old sandwiches in the fridge and an empty beer can from that one time Paul bought beers on the hottest day of the year, you're not exactly practicing what you preach. The more honest you are about the role and the culture, the more likely you'll build a sterling workforce that gels perfectly.
If you get all these things right, you should in turn attract jobseekers who are not only a good fit for your business, but who will thrive in your environment. The first stop for many candidates, is the job board and we have thousands of jobseekers actively using our site on a daily basis, many of whom could be the perfect fit for your business. Check out thousands of candidate profiles here and see for yourself. We've also got a cracking new product available which exists to make recruitment easier, cheaper and more efficient for direct employers. We've called it the Talent Finder and we think it's pretty ruddy good!