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Hitting the right remuneration notes

With revenue in many professional services firms having increased since the end of the recession, Frosso Miltiadou asks why marketers are not benefiting. If you’re a line manager in a professional firm who has tried to recruit within your BD or marketing team over the past 12 months, you’ll know exactly how hard it is to find good people. There is a serious shortage of candidates, and whilst broadening the pool within which you search should be considered, there are other factors hindering the search process in the sector – and salary is a big one.